A Culture of Technology Silos

The net effect of multiple instances of slightly different data is that a significant amount of organisational effort can be wasted merely discussing the accuracy of conflicting data. Marketing & Recruitment businesses can no longer sustain multiyear technology development projects. Any recruitment function technology must have an expected usable life of 3 years, with six months as the maximum time frame in which full functionality and tangible results must be delivered.

The Final Result

We recommended that the business develop a central repository of customer data allowing analytics and reporting to work to its maximum potential. With technology that allows the data to be viewed over time to evaluate and take action. We recommended introducing machine learning to improve the way Marketing & Recruitment functions continually.