Journey Mapping

A successful recruitment plan relies heavily on the customers' experience. We recently worked with a Univervisty to personalise their customer experiences. University recruitment processes typically cut across service and academic divisions making it difficult for the University to understand the customer. Journey mapping provided previously unknown insights allowing the development of a recruitment framework cutting across the departments.

The Final Result

Combining the insights from Journey Mapping with Data Analytics has provided the University a competitive advantage. Helped provide focus on improvement area and allow detailed resource and budget planning. With results in under 12 months.